Fewer Features, but Better
A good product focuses on a specific problem space and solves it exceptionally well. That doesn’t mean you can only solve one tiny problem, you can solve multiple, but they need to belong together. Every feature should support the same core mission.
When you do this right, people will love your product, not because it has endless options, but because it feels focused. It does what they need without overwhelming them. Users don’t want to spend all day in your tool, they want to get things done. Your job is to help them achieve that quickly and simply.
The problem is, many products try to be everything for everyone. They keep adding more and more features, hoping it will attract more users. But here’s the truth: when features don’t serve the same purpose, you weaken your value. The more scattered your tool becomes, the less clear it is who it’s really for, and the easier it is to lose your core audience.
Take Figma’s 2025 keynote: they introduced four new products: Figma Draw for illustrations, Figma Site for turning designs into code, Figma Buzz for brand asset management, and Figma Make for AI prompting. While still in the creative space, launching them all at once raises a key question for me: who is Figma really for now? Illustrators, social media managers, UI designers, or non-designers? As someone who valued Figma as a great interface design tool, I’m no longer sure I’m part of their core audience.
When a product spreads across too many unrelated areas, it risks becoming good at many things but great at nothing. In my opinion, the best products stay focused. That doesn’t mean you can’t solve multiple problems, but those problems need to belong together.
Every feature should feel like a natural extension of your product’s core purpose, not a random add-on. When features are connected, aligned, and built around the same mission, the experience feels seamless. Users understand immediately what your product is about and why it exists.
On the other hand, the moment you start adding features just to attract more users or chase trends, you risk losing clarity. The product becomes harder to understand, harder to use, and harder to love.
Building fewer features and making them exceptional forces you to prioritize what truly matters. It means putting more care, time, and attention into refining the essentials rather than scattering your energy across dozens of disconnected ideas.
That’s how you create products people don’t just use, but trust, recommend, and stick with for the long term.
