No One Cares About Your Project
When you’re working on a side project or building a product, it naturally feels like the most important thing in the world. You’ve invested time, energy, and maybe even sleepless nights into it. To you, it’s full of meaning and potential. But here’s the reality check: for everyone else, your project probably doesn’t matter all that much.
In most cases, nobody was waiting for your launch. No one had your product circled on their calendar or counted the days until your side project went live. That doesn’t mean your work has no value, it simply means it hasn’t earned a place in other people’s lives yet. And that’s okay. In fact, recognizing this early on can give you a much healthier perspective when it comes time to share your work.
Instead of expecting immediate applause, treat your launch as the start of a conversation. People’s interest doesn’t automatically appear just because you hit “publish” or post a shiny announcement. It’s something you need to build slowly, by showing up consistently and offering something that solves a problem or creates joy.
Of course, there are ways to test interest before you launch. You can build a waitlist, run surveys, or share previews to check reactions. These steps can help you spot potential early adopters and bring some momentum into your launch day. But don’t mistake curiosity for commitment. Not everyone who signs up early or clicks “interested” will still care when the product is actually live. That’s human nature. People get busy, distracted, or simply change their minds.
The quiet period, when few people are paying attention, is actually a gift. It gives you the chance to talk directly to your earliest users, listen closely to their feedback, and adapt your product before the world really notices. These early conversations are far more valuable than vanity metrics or empty hype, because they help you make something that truly fits into people’s lives.
So don’t get discouraged if the world doesn’t instantly celebrate your work. Nobody is interested in your stuff. At least not yet. Your job is to turn that indifference into true engagement, one person at a time.
